The client requested a promotional video for an elegant event of purpose, fashion and entertainment. I was allowed complete creative freedom to do what I felt would attract the most attention to the event.
The client provided an array of videos and pictures from previous events, logos and details of the event. I brainstormed ways in which we could tie in all elements of the event, taking into consideration the clients mission, theme of the event, time of day, dress code, location, audience, and itinerary. I hand selected the video clips, pictures, verbiage, and music for the project. The selected clips and pictures were meant to draw in the targeted audience and create interest. Less is more, so the script created posed the right amount of curiosity and anticipation. The music chosen for the video aligned with the theme and ambiance of the event.
– Paris V. Johnson
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