Serenity Soy Candles specializes in all natural, handmade candles, wax melts, wax shots and reed diffusers, providing the perfect ambiance for your home. Owner and creator, De’Naire Williams, is a Detroit native whose story of trial and triumph is why she is a featured move maker on our Motivational Entrepreneur List. During a time where all odds were stacked up against her, she found light in creating candles that brought peace to her life and others.
At a young age, De’Naire was diagnosed with depression. In 2016, she was in a relationship that ended hours after giving birth to her baby boy. Soon thereafter, she experienced postpartum anxiety. De’Naire was a new mom…heartbroken, depressed and alone. She decided to move back home where she could use the support of family. Once back to work, De’Naire’s co-worker encouraged her to figure out what made her happy and to go for it. De’Naire knew she wanted more for herself and her baby, so she began googling ideas and came across all natural, handmade candles and wax melts. On December 31, 2016, Serenity Soy Candles was born. De’Naire stated that serenity meant “the state of being calm, peaceful, and untroubled,” all things contrary to the life she once lived. This was her fresh start at life.
De’Naire started making handmade candles and wax melts with an Amazon candle kit. Each handmade candle is made with all-natural, biodegradable soy wax and premium fragrance oils. She sold her first batch of handmade candles to family members at their 2017 New Year’s brunch in Detroit, and to her surprise, they were a hit. “People do it for the money. I simply do it to connect with people and to leave them a peace of mind.” De’Naire was able to create a product that not only soothed her mind, but that provided a tranquil atmosphere for her perfect serenity. It was important for her to create the same aromatherapy for others. De’Naire test her products constantly, ensuring that her customers remain happy.
As of now, De’Naire works overtime at a plant to provide for her family and run her business, Serenity Soy Candles. All her motivation comes from being a mother. De’Naire’s mother missed out on a lot of her childhood working multiple jobs to keep a roof over her and her brothers head and food on the table. De’Naire hopes the freedom of owning her own business will allow her to be more present in her son’s life.
CHALLENGES TURN VICTORY
The challenges De’Naire faced with Serenity Soy Candles was the tedious process of coming up with the perfect handmade candle, the jar it would be stored in, and the wax and wicks used. Another challenge faced was the lack of communication when participating in pop up shops. “I would get asked to be a vendor, pay for my table fee and then would not hear from them until the event was near.” Communication is beyond important to De’Naire because between being a full-time mom and working 13 hour-shifts, time-management is very critical to get things accomplished. De’Naire is optimistic and looks at all challenges as learning experiences. She overcomes these challenges by continuous research and a hustle harder mentality.
ADVICE TO OTHERS:
“Never give up and follow your dreams. Always research whatever it is you want to do, no matter the industry. Make sure you’re doing it for all the right reasons. Network, network, network your brand. I have no business partner, investor or anyone other than myself. I stay on my phone all day networking and putting myself out there. Keep focus and it will come to you easy.” – De’Naire Williams
De’Naire’s goal is to go global with Serenity Soy Candles. “My brand is about me overcoming and starting a life of being happy. I am no longer depressed. I take it day by day. My brand makes me happy and I’m happy that it made it this far.“
- All-natural candles
- Handmade candles
- Soy wax melts
- Wax shots
- Reed diffusers
- Essential oils
- Premium fragrances
- Biodegradable candle wax
- Home Décor
Serenity Soy Candles specializes in all natural, handmade candles, wax melts, wax shots and reed diffusers, providing the perfect ambiance for your home. Owner and creator, De’Naire Williams, is a Detroit native whose story of trial and triumph is why she is a featured move maker on our Motivational Entrepreneur List. During a time where all odds were stacked up against her, she found light in creating candles that brought peace to her life and others. De’Naire puts her heart and soul into Serenity Soy Candles, which makes the products an excellent choice for creating the perfect ambiance for any room. Shop now on her website.