Not Pressed is a Detroit brand selling hats, hoodies and snapbacks that supports, encourages, and inspires people to live an authentic, unapologetic life. For this reason, Head Designer and Creative Director, Jaimie Jackson is a featured move maker on our Motivational Entrepreneur List.
While in college, Jaimie and her friends would always refer to the phrase “not pressed” as a way of overcoming things, people and situations. “Using the expression allows you to gain confidence and to do what feels right to you. You can overcome any obstacle by taking a breath, refocusing and thinking about things that actually matter.“ Jaimie wanted to create hats, hoodies and snapbacks that people could relate to and feel empowered by without having to say a word. In 2013, the Not Pressed brand was born.
When seeking inspiration for hats, hoodies and snapbacks, Jaimie found it liberating for her guest to come over and write ideas on a blank sheet of paper, encouraging creative freedom. “It was a collaborative space. I felt like this was something that could be carried on forever… not just in that moment. People need to feel liberated all the time. They need an outlet to express themselves or feel supported in their artistic abilities.”
Not Pressed is more than just a brand… it’s the attitude that defines the circumstance. It’s the necessary accessory to allow people to see you are living your life unapologetically, free of all fear and judgement. It’s a confidence booster and an attitude adjuster. These hats, hoodies and snapbacks represents a culture that accepts people for who they are and promotes positive energy. Not Pressed is a place where being weird, quirky, funky and cool is welcomed and appreciated.
“Having a vision and creating things that go along with that vision and people being receptive to it is what motivates me. It’s a dream to create something that other people want. It’s tapping into the authenticity bowl and pulling out all dope shit for the world to see and relate to. Working with other artists on multiple levels motivates me to create and collaborate to make even cooler concepts come to life. Every dollar that we get goes right back into the business to continue to make the wheels flow.”
CHALLENGE TURN VICTORIES
“It was a challenge trying to get the ideas I had in my head translated into an efficient product for my customers.” Jaimie has also been told that she wouldn’t profit from her business. “I used that as encouragement…I had to show and prove! I made it happen. Nobody is going to project failure on me and for sure not my brand.“
ADVICE TO OTHERS
“Starting this type of business is tough. It requires a lot of patience, persistence, perseverance, ambition and drive…chile and FAITH!! Once you figure out what it is you want to do, focus in on that and everything will fall into place. Know what you want to do and who you want to do it for. RESEARCH!! Utilize YouTube and google and join professional networks. You must dig deep in the area you are interested in, so that you can truly have an amazing business/project. Build the foundation… get an awesome team and brand the hell out of your business! If it’s not working, you must have the courage to go back to the drawing board and make adjustments or start over. You must believe and trust in yourself FIRST! Just do it! Failure is a part of the process and it honestly makes you better and stronger, and it helps you grow.” – Jaimie J
Not Pressed is a Detroit brand selling hats, hoodies and snapbacks that supports, encourages, and inspires people to live an authentic, unapologetic life. “It’s about searching for that inner (Fu*k it) attitude and it’s that fearless momentum that will keep you going. We are trying to make a peaceful, fun impact not only in our city (Detroit), but in the world!” For this reason, Head Designer and Creative Director, Jaimie Jackson is a featured move maker on our Motivational Entrepreneur List you trust.
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